Aveeno Nourish+ Moisturize Gentle Hydrating Shampoo, 10.5 Fl. Oz (Pack of 3)

AVEENO NOURISH+ MOISTURIZE Shampoo

Use together (sold separately):

Shampoo

Conditioner

Leave-In Treatment

AVEENO NOURISH+ MOISTURIZE Shampoo

This shampoo does much more than nourish and cleanse--it bathes the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life--strength, softness and shine. And in a clinical study, 92 percent of women thought their hair was more moisturized after just three uses.*

The Beauty of Nature + Science

This exclusive ACTIVE NATURALS formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair--replenishing moisture as it targets the weakest part of hair and fortifying the hair shaft with protein where it needs it most.

Developed with a team of experts, including a leading dermatologist and stylist, AVEENO s ACTIVE NATURALS formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it s from AVEENO, you can trust that it s gentle on color-treated hair.*

The Benefits of Wheat Complex

Wheat protein has long been used in hair care products, but now the leading scientists in ACTIVE NATURALS at AVEENO have unlocked its true potential. AVEENO has identified an optimal blend of wheat--wheat protein plus wheat germ oil--that preserves the naturally active benefits of the wheat and allows it to target damaged areas in hair.

The Science of Wheat Complex

When hair is damaged through coloring, blow drying, or perming, the bonds in the hair break and create a negative charge. The wheat protein in the Nourishing Wheat Complex has a naturally positive charge that is attracted to the negative charge. It then selectively targets and bonds to the most damaged parts of the hair. Formulas infused with the Nourishing Wheat Complex leave hair shiner, softer, and healthier.

AVEENO

Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; it calls these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What s in the Box

AVEENO NOURISH+ MOISTURIZE Shampoo.

*NOURISH+ shampoo and conditioner vs. non-conditioning shampoo.

Try the complete AVEENO NOURISH+ line that contains wheat complex and is specially formulated to replenish moisture:

Moisturize

Shampoo

Nourishing Wheat Complex and Hydrating Oat Protein work together in this breakthrough formula to quench hair and replenish vital moisture.

Conditioner

Infused with Nourishing Wheat Complex and Hydrating Oat Protein, this conditioner quenches the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life.

Shine

Shampoo

Infused with Nourishing Wheat Complex and Shine Enhancing Palm Extract, this shampoo effectively removes dirt and oil and prevents build up, replenishing moisture and enhancing reflectivity of dull or damaged hair.

Conditioner

This exclusive formula of Nourishing Wheat Complex and Shine Enhancing Palm Extract smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life.

Volumize

Shampoo

With a fusion of lightweight conditioners, Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, this shampoo gives lush, rich life to limp locks.

Conditioner

This lightweight formula with Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower helps protect fine, fragile hair and repair damage without weighing hair down.